"In terms of gross averages, I estimate that spending about 10% of a project's budget on usability activities doubles usability."
Return on Investment for Usability, Nielsen Norman Group
An adjustable framework combining research operations, recruitment, and project execution. We work with your team to clarify goals, resources and objectives at the onset, then provide impactful, actionable insights on schedule.
Customize each step for your team’s maturity and process.
Multi-team projects. A model that supports collaboration across teams and departments.
Easy operations. Choose your level of involvement - anywhere from hand-holding to hands-off.
Full transparency. Stakeholder and researcher engagement strongly encouraged.
Flexible schedules. Choose the cadence that works for your needs and resources.
Pro-researchers. Get our industry experienced and methodology focused pros onboarded faster.
Project level insights. Built-in review of overarching goals, results and hidden insights.
Refine a single concept or start with a few ideas and narrow
Short interviews focused on iterations of a specific topic
Real-time, interactive design feedback from or by your users
Professionally moderated group discussions with the right audience
Customize a series of methods for the same project over time
Useful for qualitative or quantitative sessions, live or pre-recorded
"From kickoff to insights in less than two weeks! I was inspired by how thorough and fluid the process was. Even though our primary goal was to validate an interaction model, Feleesha's ability to dig deeper into participants' behavior helped us identify areas of opportunity that are now shaping our product strategy. I highly recommend!"
- Designer, Tech Company
Rapid Iterative User Experience Research
Make faster design decisions with real, informed user research conducted by experienced pros.